You took the leap into private practice looking for freedom, flexibility, and finally getting paid what you're worth. Nobody mentioned the burnout came too.
Business Coaching for Private Practice Therapists
You did the hard part. You left the agency, and you built something real.
Your caseload is full. You're drowning in insurance billing, chasing reimbursements that don't cover what your time is actually worth. Clients are canceling last minute and you're absorbing the loss because enforcing your own policy feels uncomfortable. You went into private practice for freedom and instead you built a practice that feels exactly like the job you left.
That's not a you problem. That's a design problem.
I built a six figure private practice in my first year and the things that made it possible weren't just a marketing strategy or a perfect niche. They were three decisions most therapists are too afraid to make.
I enforced my cancellation policy. Every single time. No exceptions. I depaneled from every insurance company that wasn't paying me close to my private pay rate. And I stopped adding clients once I hit capacity. I only work within my niche, and my hours don't expand to accommodate demand.
That's it. Three decisions. And they changed everything.
You don't need more time to figure this out alone. You need 90 minutes with someone who has already done it.
Private practice was meant to give you freedom. Let's make sure it actually does.
You went into this work because you care. But caring deeply doesn't mean you have to run yourself into the ground to prove it. The practices that last aren't built on sacrifice. They're built on boundaries, clarity, and the courage to run your business like the business it actually is.
Maybe you want to finally stand behind your cancellation policy without apologizing for it. Maybe you want to charge what you actually need and stop justifying it. Maybe you want to leave the insurance panels that aren't paying you. Maybe you want to cap your caseload and actually mean it.
This is exactly what a sustainable practice looks like. And it's exactly what we build together.
How Can We Work Together 1:1?
90 Minute Virtual Intensives
INVESTMENT: $397A 90-minute, virtual, hyper-focused coaching session built specifically for private practice therapists who are done absorbing the cost of a practice that isn't working for them.
In 90 minutes we get you clarity and a concrete action plan for the things that are actually keeping you stuck.
Some of the things we can work through together:
Is my caseload sustainable or am I overextending myself and what has to change right now.
Is my practice designed around my life or have I built a life around my practice.
Where have I been saying yes when my needs are asking me to say no and how do I stop.
Which insurance panels are actually serving my financial needs and which ones I need to leave.
What my rate needs to be to financially support my life and how to charge it without apologizing for it.
How to enforce my cancellation policy confidently every single time.
Three Month Coaching Package
INVESTMENT: $997For therapists who know something needs to change but want support while they figure out what that looks like and how to make it happen.
One 60 minute session per month. Access to all resources inside The Inner Circle included at no additional cost — the How I Made Six Figures video series, the Practice Alignment Audit, the Boundary Scripts, and everything inside our private community of over 250 therapists.
What we work through together:
A clear and honest picture of where your practice actually is right now. What is working, what is draining you, and what needs to change first. A structure that fits your actual life and capacity, not the practice you inherited or the one you thought you were supposed to build. The decisions you have been avoiding — your fee, your caseload, your boundaries, your policies — and how to make them with confidence. A plan that is specific to you, not a blueprint that worked for someone else.
Six Month Private Practice Coaching Package
INVESTMENT: $1,797For therapists who are ready to commit to building something that actually lasts. This is the container for the work that goes beyond strategy into the mindset and decisions that make a sustainable practice possible.
One 60 minute session per month. All paid resources inside The Inner Circle included at no additional cost — the How I Made Six Figures video series, the Practice Alignment Audit, the Boundary Scripts, and everything inside our private community of 250 therapists.
Everything in the 3 month package, plus the inner work that makes all of it stick. Six months is long enough to build something real, see it working, and adjust as you go. You will not just walk away with a plan. You will walk away with a practice that finally feels like yours.
In Their Words
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Broc M.
"The experience was interactive and flexible to my needs, with no fluff or needless explanation. Every minute was productive and met me where I was as a new business owner. My advice for others: be as clear as possible about what you're looking for, since Anna addresses your unique needs rather than offering a one-size-fits-all approach."
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Julia S.
"Going into our meeting, I felt extremely lost and unsure of what to do or where to go next. By the end of our conversation, I felt so much more supported and confident in my next steps. I'm incredibly grateful for your guidance and all of your help!"
This isn't about doing more
It's about doing less of what's draining you and building something that actually honors who you are at the core. A practice that is profitable, sustainable, and unapologetically yours.
I’ve been where you are
I built two six figure private practices. The first one nearly broke me. I brought every burnout habit I was trying to escape straight into my own office and had to start over from scratch.
The second one I built differently. Around my life, my capacity, my niche, and my boundaries. It made more than the first and it didn't cost me myself to do it.
I know exactly what the difference was. And I built this coaching practice to help you get there without having to hit the floor first.
FAQ
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This is for therapists who are already in private practice and feeling burned out, underpaid, or like the practice they built isn't working the way they thought it would.
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That depends entirely on where you are and what you need most. Some clients want to focus on auditing their marketing strategies. Some clients come in to figure out their fee structure and insurance panels. Others need help building or enforcing their cancellation policy. Others need to work through their caseload and capacity. You tell me what's most pressing and we build the session around that.
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If you need clarity on one specific thing right now, The Intensive is your starting point. One focused session, a concrete plan, and you walk away knowing exactly what to do next. If you know something bigger needs to shift but you are not sure where to start, The Rebuild gives you three months to figure that out with support. If you are ready to commit to building something sustainable from the ground up, The Long Game is the container for that work. If you are still not sure after reading this, apply anyway. I review every application personally and will help you figure out which option makes the most sense for where you actually are.
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You leave with a concrete action plan and 3 days of Voxer support to work through questions as you start implementing.